Leadership Is Crucial Make Or Break Issue For Feminism

In this case, the Leadership process is aimed to understand how women used leadership as a goal to achieve their means. There is a general agreement on the idea that women have more obstacles to become leaders . The Liberian case is an example of how this paradigm could be shifted though gender solidarity and strong mutuality in this specific cultural context. These women managed to understand their strength and their interests. Understanding the principles of the feminist leadership will be attempted. Firstly, it is important to comprehend the difference existing between the â€Å"feminine leadership† and the â€Å"feminist leadership†. The attributes of the â€Å"feminine leadership† type include the general assumptions affiliated to the accepted gendered roles of women , women are supposed to be caring, sensitive, cooperative and inclusive . Despite that, researches believe that â€Å"leadership is crucial make or break issue for feminism† . Defining feminist leadership is challenging, first of all, homogenizing the feminist discourse is quite inconceivable and many studies remain oriented towards western societies. However, many scholars agree on several points. Feminist leadership is driven by feminist ideologies where leaders are motivated by fairness, justice, equity and willing to bring oppressed and marginalized voices in the heart of the conversation . Moreover, feminist leaders tend to support social, political and economic questions. The issue of gender equality is a highShow MoreRelatedFeminism And Mad Max : Fury Road2487 Words   |  10 PagesFeminism and Mad Max: Fury Road George Miller’s action packed film Mad Max: Fury Road, shines a new light on the role of women in contemporary culture. Mad Max takes place in what is called the â€Å"The Citadel†, a post apocalyptic wasteland, where an infamous tyrant by the name of Immortan Joe rules all women and war boys as servants. As the fourth installment in the Mad Max trilogy and an honorable rating of 8.1/10 (Imbd.com), what really makes the film one of a kind is that the movie, usually leadRead MoreSupport For Women s Leadership1712 Words   |  7 PagesIn order to show support for women in leadership, I will examine several different online resources. Within these sources, I will meticulously pull out key contexts in order to help better articulate the idea of women in leadership roles. As apart of my paper, I will include in my first section of the paper the misinterpretation of 1 Corinthians 14:34. In order to do so, I will be examining the text itself first, then going on to various on line resources to gain a better idea of why Paul wrote thisRead MoreFeminism, By William Lloyd Garrison2187 Words   |  9 PagesFeminism has become an ugly word. Some say it does not even live up to its definition anymore. However, the definition remains unchanged in the pages of history. 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Contents [hide] 1 Defining Feminism in the Indian context 2 History 2.1 First phase: 1850–1915 2.2 Second Phase: 1915–1947 3 The Concepts of Feminism and Equality 4 Beginnings of the â€Å"Feminist† Movement in India 5 Obstacles 6 Hindu Women in India 7 Muslim Women in India 8 Women at Work Read MoreSociology Interpretivism versus structuralism1780 Words   |  8 Pagesof large institutions or groups of people. However, they ignore the influence individuals have on social change and the way individuals react to it. The fact that interpretivism acknowledges and explains how individuals influence social change may make it more relevant in modern society. Max Weber, the founding father of interpretivism, believed that it was social actions that should be the focus of study in sociology. To Weber, a ‘social action’ was an action carried out by an individual to whichRead More Assessing Issues of Gender in Social Work Practice: An Overview of the De-feminization of the Female3063 Words   |  13 PagesAssessing Issues of Gender in Social Work Practice: An Overview of the De-feminization of the Female A better question would be to ask what we as a society can do to ensure that gender equality is not just an issue about men and women, but also an issue about the quality of humanity. 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But unfortunately, the ideas weren’t being produced enough, and the problems still occur today. They were able to start the movement for gender equality in a very strong way, but there’s only so m uch they could do without being heard as much as they deserved to be. As society was starting to progress, women were able to strive for their own independence, and take leadership in many different situations, one being gender equalityRead MoreEssay on Eating Disorders and the Media6828 Words   |  28 Pagescontent analysis of 28 prime time comedies revealed that thinner female characters earned more positive comments from males (Hendriks, 2002). Many adolescents use popular media, such as prime time comedies, to help them construct self-identities and make sense of their world (Butler Zaslow, 2002). The construction of identities through media is why most scholars believe media has a profound influence on young women’s concerns with their body (Posavac, Posavac Weigel, 2001; Slater Tiggemann,Read MoreWomen Leadership5209 Words   |  21 PagesWOMEN AND LEADERSHIP Leadership: A simple definition of leadership is that leadership is the art of motivating a group of people to act towards achieving a common goal. Put even more simply, the leader is the inspiration and director of the action. He or she is the person in the group that possesses the combination of personality and skills that makes others want to follow his or her direction. In business, leadership is welded to performance. Effective leaders are those who increase their companies‘

Homelessness And Poverty Are Inextricably Linked - 920 Words

Identify the problem â€Å"Homelessness and poverty are inextricably linked. Poor people are frequently unable to pay for housing, food, childcare, health care, and education. Difficult choices must be made when limited resources cover only some of these necessities. Often it is housing, which absorbs a high proportion of income that must be dropped. If you are poor, you are essentially an illness, an accident, or a paycheck away from living on the streets. Two factors help account for increasing poverty: eroding employment opportunities for large segments of the workforce and the declining value and availability of public assistance† (National Coalition for the Homeless, 2009). â€Å"A homeless individual is defined as â€Å"an individual who lacks housing, including an individual whose primary residence during the night is a supervised public or private facility (e.g., shelters) that provides temporary living accommodations, and an individual who is a resident in transitional housing.† A homeless person is an individual without permanent housing who may live on the streets; stay in a shelter, mission, single room occupancy facilities, abandoned building or vehicle; or in any other unstable or non-permanent situation† [Section 330 of the Public Health Service Act (42 U.S.C., 254b)]. 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Human service workers may refer clients to a variety of providers, such as temporary or permanent housing facilities, organizations that serve meals, and job centers that can assist the client in learning new skills or finding jobs. Some clients can need help finding treatment to address and underlying cause of homelessness. WorkingRead MorePoverty Essay1399 Words   |  6 PagesIn today’s world, poverty is happening throughout many societies. Poverty is defined as a person who is living of off of paychecks to pay checks; or not having enough money to meet basic needs such as, food, shelter, and clothing. Poverty has been a social issue that has been around for many years in the United States, and as the years continue to pass by poverty tends to get worse. 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ОthÐ µrs may thÃ'â€"nk thÐ µy want mÐ ¾nÐ µy fÐ ¾r fÐ ¾Ã ¾d.ThÐ µ rÐ µasÐ ¾n І thÃ'â€"nk thÐ µ pÐ µÃ ¾plÐ µ thÃ'â€"nk thÐ µ hÐ ¾mÐ µlÐ µss want thÐ µ mÐ ¾nÐ µy fÐ ¾r thÐ µ fÐ ¾Ã ¾d bÐ µÃ' ausÐ µ thÐ µ pÐ µÃ ¾plÐ µ thÃ'â€"nk thÐ µ hÐ ¾mÐ µlÐ µss Ã' an gÐ µt baÃ' k Ð ¾n thÐ µÃ'â€"r fÐ µÃ µt. SÐ ¾mÐ µ pÐ µÃ ¾plÐ µ brÃ'â€"ng fÐ ¾Ã ¾d tÐ ¾ thÐ µm. Although homelessness has fallen almost continuously since 2007, about 1.5 million Americans use a shelter in a given year -- and advocates for the homeless say that figure badly understates the problem. SÐ ¾ thÐ ¾sÐ µ last 7 paragraphs wÐ µrÐ µ abÐ ¾ut what Ã' ausÐ µs hÐ ¾mÐ µlÐ µssnÐ µss

Innovative Link Advertising Business Structures

Question: Discuss about the Innovative Link Advertising Business Structures. Answer: Introduction: It is apparent that Qantas Airlines troubles vary from external and unavoidable circumstances such as the abrupt engine breakdowns; to very avoidable cases of less strategic public communications department that is responsible for the upholding of the corporations image. From the study, there are three key issues affecting Qantas Airlines performance. Poor Public Relations Strategy Poorly timed public relations activities may lead to epic fails, especially when the company is going through turbulent times (Kim Cha, 2013). Qantas Airlines decision to offer its online twitter participants a chance to win luxury pairs of Qantas pyjamas and amenity kits was so ill-advised at the moment when the company was down to its knees with challenges. Poor Service Delivery Qantas Airlines inconsistencies in service delivery have negatively affected the companys brand name. Frequent engine breakdowns has become a common characteristic leading to travel delays and stranded passengers, a repetitive issue that has taken long to get rectified by the Airlines management leading to damages. Management Complacencies The Qantas Airlines apparent management failure to address its workers unions demands much earlier led to the grounding of the aircrafts and service delivery. The managements slow reaction saw the airline lose $20 million per day, stranded passengers and competitors such as Virgin Air start gaining a competitive edge over them. Recommended Future Remedies Given the tabloid period Qantas Airlines has gone through, their prospective customers need to see something unique to regain their trust in the airline again. Therefore, embarking on rebranding is the only best way of staying relevant in the market(Advantage Communications, Inc). Secondly, the airline needs to engage in purposeful advertising, and aggressive marketing through all the media. Internet provides a good platform for this activity (Kostinsky, 2011);(Henderson Bowley, 2010). Above all Qantas Airlines should invest in strengthened service delivery by obtaining new planes and engines that would reduce on mechanical drawbacks. Important Factors to Consider When Using Social Media Social media can make or break a business brand. One little perfect PR stunt, and your brand is all over flourishing, similarly one little PR blunder and your brand is torn down in to pieces by the social media users (Farzana, 2012);(Cha Kim, 2010). Therefore some factors need to be considered in the use of social media. Firstly, one should consider the impact the social media would have on the business in gauging customer satisfaction (Cole, 2014). Secondly, the timing of the social media usage, which type of the social media e.g. Twitter or Facebook and lastly, the appropriateness of the message in regard to social media standards(Vocus Whitepaper). Communication Course of Action for Qantas Airlines Management Timing:- The most appropriate time for devising a message for Qantas Airline customers is when the Airline is resuming full operations after sorting out all of its setbacks. It would make more sense telling customers about that comeback they have been waiting for than engaging in promotional activities when your brand is wading through murky waters. Audience:- The audience for this purposes are the prospective customers of Qantas Airline across Australia and other parts of the world. They include all the people from different social spectrum who would be glad using Qantas Airlines services. Sender:- The message is best sent by the communications team, under the companys airlines name; Qantas Airlines for clarity purposes. The airline should own the message and the recipients must read the message as sent by Qantas Airlines not the communications team. Key Message:- The main message should be the information about Qantas Airlines resuming to normal operations in even a better shape. It is what people want to hear the most. Promotional messages at the moment when the company is facing troubled times is only a recipe for negative criticism and backlash from the expectant customers. Desired Outcome:- The target result for this communication process is to try and win back customers trust and change negative perceptions about Qantas Airlines brand. A communications blunder founded by the companys failing management means that the airlines customers need something new from the management other than promotions. Hence the message should serve as the catalyst for change. Medium:- Companys official website would serve as the best medium, supported and spread by social media for wider reach. Press release is also important formal way of spreading the message. The wider reach of the message depends on the number of the media used. Using more than one medium will give the message a wider audience reach. Social media is a great communication channel just as important as the mainstream media in marketing. Materials:- The message aims to get over the tabloid moments the Airline has gone through, leave all the mechanical setbacks, workers unions standoff and passenger delay as the troubles of the past. Qantas Airlines should look ahead for the future opportunities and try to move away from their past challenges as quickly as possible. Frequency:- This message should be relayed as long as possible to ensure wider reach to wider audiences all over Australia and the world at large. Frequent relay of the message will give it a better reach, and will also contribute to its effectiveness. Persistent frequency increases the messages impact on the recipient. References: Advantage Communications, Inc. (n.d.). Rebranding: Connecting with Your Audience to Remain Relevant. Cha, H., Kim, C. (2010). A study on the development of corporate communication capital index. Korean Journal of Journalism and Communication, 5786. Cole, C. (2014). Social Media Best Practices for Non Profit Organizations. CCGHR. Farzana, P. (2012). Impact Of Social Media Usage On Organizations . Pacific Asia Conference on Information Systems . (PACIS). Henderson, A., Bowley, R. (2010). Authentic dialogue? The role of friendship in a social media recruitment campaign. Journal of Communication Management , 237-257. Kim, R., Cha, H. (2013). The Effect of Public Relations and Corporate Reputation on Return on Investment. Asia Pacific Public Relations Journal , 108-127. Kostinsky, V. (2011). Online advertising as an innovative link advertising business structures. Tomsk: Tomsk University Press. Vocus Whitepaper. (n.d.). Analyzing the Impact of Social Media: From Twitter to Facebook .

Luxury Sectoral Analysis

Introduction This paper will present a detailed sectoral analysis, which focuses on the luxury wine industry in the US. Russian River Ranches Chardonnay is the luxury wine brand that will be analyzed. The brand is manufactured and distributed by Sonoma-Cutrer in the US.Advertising We will write a custom report sample on Luxury Sectoral Analysis specifically for you for only $16.05 $11/page Learn More Russian River Ranches is a luxury brand because it is made of high quality grapes and advanced brewing technologies (Sonoma-Cutrer 2014). As a premium product, Russian River Ranches is sold in luxury restaurants and hotels in the US. In addition, it was the second most expensive among the top 20 luxury wine brands in the US in 2013 (Sonoma-Cutrer 2014). Porter’s five forces model will be used to analyze the competitiveness of Russian River Ranches in its industry. Other elements of the brand that will be analyzed include price aesthetics, product, com munications, and branding. Porter’s Five Forces Analysis Suppliers’ Bargaining Power The luxury wine industry has several suppliers, which include manufacturers of packaging materials, producers of labeling materials, producers of grapes, and shipping companies. The suppliers have a high bargaining power due to the following reasons. First, there are more wine producers than suppliers of key inputs such packaging materials. In the last five years, vineyard acreage reduced significantly as famers used their land to produce more profitable crops such as almonds. This problem is exacerbated by the fact that there are no substitutes for grapes in luxury wine production (Demeter Group 2013).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The demand for grapes has significantly increased as producers of high-end wine increase their production capacities. The resulting shortage of grapes has significantly increased farmers’ bargaining power. Second, differentiation of inputs is a key determinant of the quality of luxury wine. Producers of high-end wine must consistently use the best grapes and packaging materials to attract customers (Sonoma-Cutrer 2014). Third, most suppliers in the industry have low switching costs since there are many buyers for their products. For example, suppliers of packaging materials also sell to manufacturers in the soft drinks industry. Thus, they give priority to buyers who are able to offer high prices and to make bulk purchases. The high bargaining power of the suppliers means that they can easily increase their prices, thereby reducing the competitiveness of Russian River Ranches and other brands. Buyers’ Bargaining Power The buyers (consumers of wine) have a high bargaining power due to the following reasons. First, brand loyalty is very low since customers are interested in trying new products (Brun Castelli 20 13, pp. 823-847). This limits the ability of producers of luxury wine to retain their customers. Second, nearly all manufacturers of wine are focusing on product differentiation. This increases the number of products that are available in the market, thereby increasing buyers’ bargaining power. Third, buyers of luxury wine have low switching costs. Thus, they can easily change brands in order to satisfy their needs. The high power of consumers of luxury wine means that producers have to focus on product differentiation and aggressive marketing to retain their customers.Advertising We will write a custom report sample on Luxury Sectoral Analysis specifically for you for only $16.05 $11/page Learn More The producers of luxury wine have a moderate bargaining power. One of the factors that improve their bargaining power is ability to make bulk purchases. This enables producers to negotiate for favorable prices for their supplies. The threat of backwa rd integration is also high since companies such as Sonoma-Cutrer produce grapes on their own (Sonoma-Cutrer 2014). The main factor that reduces the bargaining power of wine producers is the mismatch between the demand and supply of their inputs (Demeter Group 2013). Specifically, undersupply limits manufacturers’ ability to bargain since the available inputs have to be rationed through high prices. Threat of Substitutes The main substitutes of luxury wine include soft drinks, beer, and spirits. Luxury wine also competes with the regular wine brands. The threat of substitutes is low due to the following reasons. To begin with, luxury wine performs better than other alcoholic drinks in terms of quality. Specifically, the people who drink alcohol prefer wine because of its superior taste. Consumption of luxury wine is also associated with high social status in the society (Brun Castelli 2013, pp. 823-847). Apart from taste, wine has several health benefits that cannot be enjoy ed through consumption of other alcoholic beverages. Specifically, moderate consumption of wine helps in prevention of heart diseases, stroke, anxiety, and lose of memory in old age (Brun Castelli 2013, pp. 823-847). These benefits make wine the best option among consumers of alcohol.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, excessive consumption of wine can have negative health effects. Moreover, some religions prohibit consumption of alcohol. These factors reduce the competitiveness of luxury wine as customers opt for soft drinks. Generally, luxury wine is more expensive than other alcoholic beverages and soft drinks (Brun Castelli 2013, pp. 823-847). However, the high price does not have negative effects on the demand for luxury wine, especially, in the affluent market segment where customers are not price sensitive. Since Russian River Ranches has a superior quality, it is likely to overcome the low threat of substitutes in the market. Threat of New Entrants The threat of new entrants is low because of the following factors. First, the cost of entering the luxury wine industry is prohibitive. New companies that intend to establish production plants require significantly high financial capital, which is not easily available. Second, the incumbents have high economies of scale (Demeter Group 2013). In the last decade, major producers of luxury wine focused on consolidation through mergers and acquisitions. This has enabled them to achieve â€Å"economies of scale in production and distribution† (Chevalier Mazzalovo 2012, p. 56). As a result, they have high production capacities and cost advantages that make them more competitive than new entrants. Third, the incumbents have control over the distribution channels. In the last five years, distributors of luxury wine such as wholesalers, specialty restaurants, and retailers embarked on consolidation to strengthen their market power (Demeter Group 2013). The incumbents in the wine industry have long-term distribution contracts with the available distributors. This means that new entrants will have to incur high costs to access the distribution system. Finally, access to inputs such grapes is difficult, since the incumbents have long-term supply contracts with famers. The low threat of new entrants is a growth oppor tunity to Russian River Ranches as demand continues to rise. Threat of Competitive Rivalry High competition in the US luxury wine market is explained by the following factors. First, the industry is highly concentrated. In 2013, the top 4 largest producers of luxury win accounted for 70% of the market share (Demeter Group 2013). This means that only 30% of the market is left for the remaining producers. Second, the industry is characterized by high fixed costs. Specifically, the cost of labor and warehousing is on the rise, thereby reducing the profits of producers of luxury wine. Third, there is overcapacity in the industry. This is explained by the fact that liberalization of the US wine industry has resulted into an increase in importation of luxury wine from countries such as China, Italy, and France (Demeter Group 2013). Wine products from countries such as China are sold at low prices since their producers have production cost advantages. Although the industry is characterized by high competition, it is still experiencing strong growth. In the last three years, the market for luxury wine in the US grew at an average annual rate of 12% (Demeter Group 2013). This strong growth is expected to continue in the next four years as economic growth improves. The implication of the high competitive rivalry is that Russian River Ranches must be able to satisfy customers’ needs in order to maintain its competitiveness. Specifically, the marketing mix strategy that is used to market it must be aligned to customers’ needs. Success of Russian River Ranches The factors that account for the success of Russian River Ranches in the luxury wine market include the following. First, the brand is successful because of its unrivaled quality. Since its inception, Sonoma-Cutrer acknowledged the fact that high quality is one of the major factors that determine the success of luxury wine brands. Consequently, the company strategically chose to produce its own grapes. This enables it to improve the quality of Russian River Ranches by selecting the best grapes to manufacture it (Sonoma-Cutrer 2014). Moreover, the company focuses on incremental product innovation to improve the quality of its wine. As a result, it has been able to produce several flavors that meet the expectations of its customers. As a premium brand that is known for high quality, Russian River Ranches is able to achieve high sales despite being one of the most expensive brands in the market (Sonoma-Cutrer 2014). Second, Russian River Ranches is successful because of its strong brand image. It has been rated as the most popular luxury wine brand in the US for over ten consecutive years (Sonoma-Cutrer 2014). The brand personality of Russian River Ranches reflects the attributes that customers in the luxury wine market look for. These include authenticity, premium quality, good reputation, and excusive brand history (Brun, Castelli 2013, pp. 823-847). These attributes have enabled R ussian River Ranches to command a high brand loyalty in a market where customers are constantly shifting to new products. High brand loyalty enables the brand to overcome competition from other luxury brands and substitute products. Third, Russian River Ranches owes its success to the multi-level distribution channel that is being used to distribute it in the US. As the most popular luxury brand, all high-end restaurants and hotels strive to serve Russian River Ranches to maintain their competitiveness (Sonoma-Cutrer 2014). The wholesalers also have the incentive to distribute the brand because its premium price enables them to earn a decent profit margin. This enables Russian River Ranches to overcome competition by denying its competitors access to third-party distribution channels. In addition, Sonoma-Cutrer has its own retail and online stores that it uses to distribute the brand. This enables its sales team to offer excellent customer service, which in turn improves brand loyal ty and sales. Finally, Russian River Ranches is successful in the luxury market because of the marketing strategies that have been adopted by its producer. The brand’s premium positioning strategy has been reinforced through innovative marketing communications initiatives. The brand is marketed through digital platforms such as the social media, the internet, and smartphones that allow its marketers to convey personalized messages to a niche market segment rather than the mass market (Sonoma-Cutrer 2014). This enables customers to identify with the brand and to recommend it to their colleagues, thereby increasing its sales and brand credibility (Reyneke, Pitt Berthon 2011, pp. 21-35). In addition, Russian River Ranches is marketed based on value rather than price. Although most companies are trying to gain market share by reducing the prices of their wine, Sonoma-Cutrer has focused on marketing the benefits that are provided by its brand. As a result, Russian River Ranches h as been able to overcome brand dilution in the market. Key Elements of a Luxury Brand Price Pricing has a significant influence on the way customers perceive luxury brands. Consciously or sub-consciously, customers often develop a psychological luxury image based on the price range that is used to market a brand (Chevalier Mazzalovo 2012, p. 78). Most consumers of luxury brands believe that price has a positive correlation with value. This explains the high price of Russian River Ranches in the luxury wine industry. Specifically, the high price is meant to protect its brand image from being compromised. Undoubtedly, consumers of luxury brands are interested in obtaining high value for their money (Brun Castelli 2013, pp. 823-847). They will not pay more for a product that has no superior functionality. As a result, the high price of Russian River Ranches is justified by its premium quality and good reputation. Apart from compensating producers for the high product quality, pricing in the luxury wine industry is used to ensure exclusivity. This perspective is based on the fact that consumers of luxury products focus on maintaining their self-esteem by purchasing products that others cannot afford. Since Russian River Ranches targets affluent customers, its high price serves as a mechanism for excluding the mass market from consuming it. Product A luxury brand must have a high quality (Brun Castelli 2013, pp. 823-847). This requirement is justified by the fact that a luxury brand must achieve superior performance at the product level and experiential level. This explains Sonoma-Cutrer’s focus on product innovation to maintain the high quality of Russian River Ranches. At the product level, the brand satisfies functional and utilitarian attributes of wine in terms of taste, packaging, alcohol content, and acidity. As a luxury brand, Russian River Ranches also performs at the experiential level by creating an emotional appeal to customers. The emotional appeal distinguishes the brand from the regular brands of wine. The high quality of Russian River Ranches has to be maintained because its consumption signifies high status. The affluent customers consume the brand partly to express their status in the society (Brun Castelli 2013, pp. 823-847). For instance, the brand is often bought as a special gift for loved ones or during special occasions such as weddings as a way of expressing appreciation. Communications Luxury brand communications must be dynamic and versatile in order to attract the attention of the market without hurting brand image (Reyneke, Pitt Berthon 2011, pp. 21-35). Adopting a dynamic marketing communications strategy is justified by the fact that a luxury brand must retain its pedigree status while keeping up with contemporary trends and newness. In a nutshell, the brand must adjust to emerging tastes and preferences without compromising its original attributes that make it unique. This enables the luxury brand t o remain desirable and inspirational. Russian River Ranches has been able to maintain its brand relevance because its adverts focus on conveying emotional and sensual messages. This creates a distinction between the brand and its competitors that target the mass market. In addition, the adverts focus on creating an aura that is genuinely exceptional to the brand image. In the digital marketing platform, Russian River Ranches is advertised using long-form commercials to attract customers’ attention. The main strength of this strategy is that it improves brand awareness and motivates customers to take action by purchasing the wine. Branding In the luxury market, brand presence focuses on creating memorable shopping experiences. A luxury brand has to be retailed in a high-end store that reflects its superior attributes. Every customer touch-point has to enhance the brand experience to strengthen the aura of luxury (Chevalier Mazzalovo 2012, p. 98). In this regard, the marketers of Russian River Ranches utilize great aesthetics and craftsmanship to improve the ambiance of the stores where the wine is sold. Public relations also â€Å"plays an important role in branding luxury brands† (Chevalier Mazzalovo 2012, p. 102). The use of public relations is justified by the fact that it enables marketers to influence public opinion favorably in order to strengthen brand image. In addition, it helps in enhancing the credibility of luxury brands, especially, if the brands are reviewed by renowned public figures. As a result, the marketers of Russian River Ranches use celebrity endorsements to influence public opinion about the brand. Specifically, the public associates the brand with the superior qualities of the celebrities that endorse it. This strategy has significantly improved customers’ confidence in Russian River Ranches, thereby making it the luxury brand of choice in the US. Conclusion The main threats to the competitiveness of Russian River Ranches are the high bargaining power of suppliers, high bargaining power of consumers of wine, and high competition in the luxury wine industry. The suppliers have a high bargaining power because of the shortage of key inputs such as grapes and the large number of producers of wine. The consumers of wine have a high bargaining power because of their low switching costs and access to a variety of brands. Competition is high in the market because of the high concentration of the industry and increased importation of luxury wine. The opportunities that are available to Russian River Ranches include the strong growth of the luxury wine market, as well as, the low threat of substitutes and new entrants. The factors that account for Russian River Ranches’ success include its high quality, strong brand image, and access to established distribution networks. In order to overcome competition in future, the quality of the brand should be improved consistently through product innovatio n. References Brun, A Castelli, C 2013, ‘The nature of luxury: a consumer perspective’, International Journal of Retail and Distribution Management, vol. 41. no. 11, pp. 823-847. Chevalier, M Mazzalovo, G 2012, Luxury brand management, McGraw-Hill, New York. Demeter Group 2013, State of the wine industry. Web. Reyneke, M, Pitt, L Berthon, P 2011, ‘Luxury wine brand visibility in social media: an exploratory study’, International Journal of Wine Business Research, vol. 23. no. 1, pp. 21-35. Sonoma-Cutrer 2014, Our craft. Web. This report on Luxury Sectoral Analysis was written and submitted by user Keaton Irwin to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

buy custom Future LNG essay

buy custom Future LNG essay The present and future LNG trade is influenced by a number of factors. However, the structure of the global market of LNG impacts significantly on the present and future LNG trade (Yergin and Stoppard, 2003, pp. 103-114). The main issues are variations in the mechanisms of pricing and the history of LNG in the Pacific and the Atlantic basins. Other matters revolving around the nature of LNG market are basically recent changes in the market that have been found to propagate flexibility in LNG trading. The declining trend in the cost of LNG conneced with a value chain and emerging participants in the LNG market also have a hand in the dynamism of the current market (The Global Liquefied Natural Gas Market 2003, par. 1-4). LNG trading started from different perspectives and forms in the Pacific and Atlantic basins. This has affected the volume of LNG import, the systems of pricing and the terms of contracts in the market. Importing nations in the Pacific Basin are nearly absolutely reliant on LNG, whereas nations in the Atlantic Basin utilize pipeline imports and home-based supplies together with LNG to suffice the demand of natural gas. In fact, current changes that have been realized in the LNG market proved to be increasingly flexible. It is no doubt that the terms of contracts in the market have loosened based on both quantity and price. Thus, market negotiations will be shorter, before being signed and executed (Hallouche 2006, pp.15-23). These trends seem good, although there could be some uncertainties in determining the final retail prices of LNG. Liquefaction costs, shipping fees and degasification costs have been reduced greatly with time, hence, cutting down the cost of production. The market for LNG is basically facilitated through lasting contracts concerning mechanisms of pricing fixed for products of petroleum. However, this may not necessarily lead to less retail prices. Cheaper costs of operations may not benefit the final person in the supply chain. Therefore, sellers and buyers take reversed roles in the market. Those involved in purchasing have currently been investing entirely in the upstream. This even includes plants that liquefy gas. Both the Tokyo Electric Power and the Tokyo Gas Company have invested in the Darwin Gas Liquefaction Company located in Australia. On the other hand conventional sellers like Shell and BP have leased out their capacity terminals diversifying their role in trading. Among emerging buyers there are the Dominican Republic and Puerto Rico (Hughes 2011, pp. 11-21). There are notable differences between the Pacific and Atlantic Basins. Original supplies of natural gas towards the end of the 20th century were enormous for many nations in the Atlantic Basin. Pipeline gas was readily available. It was not easy for LNG to contend and, as a result, the import of LNG into the Atlantic Basin experienced a slow growth. LNG forms a small part of the scale of natural gas available in Europe and American markets. LNG competes with both pipeline imports and domestic supplies. However, the Pacific Basin LNG importers like South Korea, Taiwan and Japan have very little production of domestic gas and there are no pipeline import sources for natural gas. Current LNG importers around the Pacific Basin do not access natural gas through pipeline imports. However, LNG imports came into the region mainly in 1980s and up to early 1990s. This took place, because there was a need to supplement oil energy sources. The security of supply was a more significant considerat ion in this region than the price (The Global Liquefied Natural Gas Market 2003, par. 1-4). The above issues, taking place in the second half of the 20th century, are likely to be replicated in current and future trends in LNG market. Pricing around the world in LNG markets revolves around the same factors of availability and supply of supplementary fuels. LNG prices are normally expressed in American dollar per million Btu (MMBtu). Prices can be determined by the free on board (f.o.b.) or even calculated through delivered ex-ship. Most emerging contracts in the LNG market are based on f.o.b. The reason for this is that those making purchases regard this as getting more control over the already determined price and, thus, allowing buyers to trade excess LNG cargos. Gas hubs that involve both pipeline gas and LNG are emerging in the United Kingdom, America and Belgium offering opportunities for the arbitrage pricing and the ultimate convergence pricing (Eberhardt 2002, pp. 21-44). In the past, LNG prices were high in the Pacific basin reaching a maximum of US$4/MMBtu. Pricing is generally less in the Atlantic Basin as compared to the Pacific Basin by US$1/MMBtu for the last decade. The increasing growth of LNG supply in the Middle East could lead to the convergence of the Pacific and Atlantic prices. Currently, the volume of Middle East LNG in the Atlantic Basin is comparatively small. However, a number of Middle East projects take efforts to supply North American and Europeanmarkets. Moreover, when terminals of LNG import are constructed in the West Coast of North America, suppliers from the Pacific Basin may finally get enhanced access to the market in the United States. Therefore, accessibility is a very important aspect in the LNG market. Prices can easily be controlled by means of the accessibility and availability of LNG supplies in various markets of the world (Eberhardt 2002, pp. 21-44). It is very clear that LNG prices are benchmarked to supplementary competing fuels. There are different and autonomous markets of LNG each having its specific pricing structure. The risk of price is inherent in the particular structure of pricing, even though the level of risk varies for different markets. In America, competing fuel in the market is pipelined natural gas and the target price may be either in a particular market in lasting contracts or the Henry Hub value for short-term LNG sales. Exporters and importers, taking part in LNG transactions in the United States, are faced with a very big risk, because of the high price volatility degree. In Europe, LNG prices are connected with competing fuel prices (Hughes 2011, pp. 11-21). Low-sulfur residual oil refers to this competing fuel. At the same time, LNG is currently connected with a natural gas spot and market prices in the future. In Asia, prices are influenced by the import of crude oil. The formula of pricing basically inv olves a basic indicator of prices for crude oil. A constant is also taken into consideration and may be a mechanism of formula review. Prices in Asia are usually higher as compared to other prices in other parts of the world. There have been current changes in the LNG market based on pricing and contracts. Even though, long-term contracts in the LNG market will not disappear, companies taking part in importing must look for increased flexibility and at the same time seek good terms of contract. Contracts, that cover the sale of about thirty million tons annually to people in Asia, are likely to search for adjustment in the future. Conventional contracts of LNG emphasized the supply security of buyers. Contracts in the LNG market could last for a long time and were very rigid. It was not easy to adjust them. Take-or-pay clauses moved the risk of volume to buyers. LNG was normally delivered ex-ship. This means that LNG was transported in the selected tankers. Contracts also included destination clauses that hampered buyers from selling cargos they had bought from the third parties. Changes have been made in the process towards the end of the 20th century. Suppliers of LNG provided more encouraging condition s, like significantly lower prices to emerging importers in China and India (Sen 2002, pp. 1-10). This made conventional LNG buyers look for lower prices when negotiations concerning contracts required an adjustment. As LNG continues being a very important product in the market, more changes are likely to be realized. These include both changes in contracts and pricing procedures. The market is likely to experience some turbulence caused by the changing world economics. For instance, the Northwest Shelf Project of Australia decided to sell out LNG to China for a price that was said to be about $3 per million Btu. At this time, prices for crude oil were $20 per barrel. The actual price for LNG varied from the price realized in crude oil. Existing contracts with buyers from Japan are reportedly higher than contracts in China by about twenty percent (Yergin and Stoppard, 2003, pp. 103-114). Again, when the utilities of Japan entered into a 20-year, 360-Bcf-per-year contract expiring for LNG of Malaysia, reports indicated a 5% reduction in price and a two-tier management of contract, when 1.2 million tons were annually sold out for the period of 4 years and the remaining for the period of 15 years. The other consequence was an agreement that almost a quarter of quantities will be sold out f.o.b. This increased flexibility of shipping and, at the same time, reduced the costs of freight for buyers. The contract also included short-term buying (Sen 2002, pp. 1-10). In the United States market, the prices for LNG are connected with Henry Hub prices. These have been rising steadily in the market. Natural gas prices in America are expected to range from $3 to $4 MMBtu. This will remain so and will cut down the differential that exists between the Atlantic and Pacific markets on LNG prices. At the same time, the European Union holds the position that sellers of LNG must remove clauses of destination from contracts that they have been using. The dynamism of marketing enhances short-term sales of LNG. This accounted for 8% LNG trading in 2002. The short-term market of LNG was practically not there. It was only experienced several years ago, and few facilities of LNG were constructed until contracts of sales were signed for the whole capacity. In the recent past, some projects have gone ahead with unclaimed capacity. More flexible contracts and spare capacity will lead to increased sales within a short period (Drewry Shipping Consultants 2007, pp. 23- 34). One of the vital consequences of changing market environment is materialization of short-term LNG market. All cargos that have not traded in long-term contracts are described as short-term sales. This means any cargos that traded in contracts during less than one year together with individual LNG cargos purchased and sold out (Sen 2002, pp. 1-10). The short-term market will continue to be driven by the long-term market. These include uncommitted capacity of production, since some emerging plants are increased without making commitment to full production quantities. The example of this is Malaysia. Among other factors there is an increasing demand of LNG and more importantly in the United States and Spain, where receiving terminals have surplus capacity, and Korea, which normally requires large quantities during winter. Moreover, the availability of ships, not making commitment to projects, also contributes to these short-term trends in the LNG market. Other contributing factor of the short-term scenario will definitely be realized, if there is a greater flexibility of contracts. Short-term trading is likely to continue growing, particularly in the Atlantic Basin. There could be a notable 15-20% increase in short-term trading in the Atlantic Basin in the near future. The subject of whether LNG will ever be a true product is still debatable (Sen 2002, pp. 1-10). Generally an emerging global energy business of natural gas trading has been gradually developing. It will have a very big impact on the international economy, exposing new risks and opportunities, geopolitical arrangements and interdependencies. Natural gas is internationally traded. This will definitely cause addressing many urgent needs. The United States is to beware a looming shortage in energy, while Europe is to rejuvenate industry. Developing countries need to accelerate growth. To realize this, a clean environment is of paramount importance. The change will be realized both in LNG and pipeline supplies. LNG has been experiencing an increase in application, and the market has been diversifying worldwide (Yergin and Stoppard, 2003, pp. 103-114). There is an emerging international market for this commodity. This is more particular for offering lighting services and its use in factories and in air conditioning in the United States (Drewry Shipping Consultants 2007, pp. 23-34). Well, one of the disturbing aspects of this emerging business of LNG trading is a recall of transformational years towards the end of 1960s that went on to cover during some part of early 1970s. This was a time when the United States integrated itself with the international market of oil. With a very little span of time, the United States became a major importer of petroleum. The surge in the total demand from the international market pulled through the engine of the United States economy. It helped to set the scene for the crises of oil in1970s and created reliance with which countries have wrestled internationally. Within a time exceeding half a century, America was largely self-sufficient in LNG, despite importing from Canada. In the near future, the United States are likely to be a big LNG importer. This could witness the United States overtake Japan and shift the market westward. The question is whether the United States will inadvertently amount new issues of security or whethe r emerging interdependencies will assist in reducing risks in the future (Parfomak 2003, pp. 9-23). As LNG has been experiencing a growing trend in the market, constant attention should be paid to ensure transparent and fair regulation. There is an increasing demand to educate all stakeholders in the industry and the entire public concerning growing importance of LNG as a part of sustainable and viable supply of energy portfolio leading to extenuating volatility and increasing pressure on prices of LNG and electricity (Hallouche 2006, pp.15-23). Moreover, both regulators and industry participants need to gain trust and confidence from local stakeholders on matters of the LNG delivery on the regular basis in large quantities within a lengthy period of time. Matters of environmental and outstanding safety form an important component in the supply and, therefore, are to be taken care of in trading procedures. With the increasing gas import in the United States, quality is also a determining factor. Varying heat content may affect the market in specific regions and, therefore, quality will influence importing in the future. Generally, LNG offers a way of connecting remote gas to markets. Notwithstanding a significant growth in the recent past, LNG has remained a small contributor to the international demand of gas (Parfomak 2003, pp. 9-23). Pipeline gas has dominated in the international market and, therefore, measures are to be taken to promote LNG trading. Unstable pricing and market conditions can be controlled by good foreign and fiscal policies. At the same time, the current LNG development is a growing trend towards the future of the market. The increasing demand has been growing and can ensure a fully developed market for LNG. Buy custom Future LNG essay

LinkedIn Changes Whats New on LinkedIn in December 2017

LinkedIn Changes Whats New on LinkedIn in December 2017 I haven’t provided an update on what’s new on LinkedIn for about six months. The time has come! As you may remember, Microsoft purchased LinkedIn in at this time in 2016, and there was much speculation as to the LinkedIn changes that would come. We’re starting to find out! I believe (pure speculation on my part) that a lot of the LinkedIn changes that happened through May were already in the works prior to the Microsoft acquisition. Here’s an end-of-year round-up on what’s happened since then. You’ll notice a lot of these items are unequivocally a result of the Microsoft + LinkedIn marriage. Others are in the job search and messaging realm, and then there’s one upgrade to LinkedIn’s video capabilities. I’m curious to know what you think of these changes. Do you think they are improvements to the LinkedIn platform? Microsoft and LinkedIn Integration Features 1. LinkedIn’s Profile Card on Office 365 This feature only works if you use Office 365. Personally, I don’t think it’s valuable enough to convince people to get Office 365, but maybe that’s the idea? Here’s how it works: You can now connect your LinkedIn account to your Microsoft account. This move gives you access to information about your contacts that’s sourced from their LinkedIn profile. By hovering over a contact’s name, you’ll be able to see where they work, what they do, and where they went to school. This might seem disturbing, except you do have them in your contacts list already, so theoretically it’s not too creepy that you can easily find out more about them. Use this Office 365 integration to better understand colleagues, customers or partners. Youll get a good foundation to collaborate efficiently, whether they are within or outside your organization. According to LinkedIn (as of September 25, 2017), integration  with  the Profile Card  in Office 365  was to roll out in  October on  Outlook  on the web, SharePoint and OneDrive for Business. The LinkedIn integration was then to roll out to  Outlook.com customers, with  Outlook  for Windows, Outlook  for  iOS,  and other Office products  following. To set up the 365/LinkedIn integration, just open a person’s Profile Card in Outlook and click on the LinkedIn match. You’ll say â€Å"Yes, let’s go† when prompted and â€Å"accept† in order to view information about your contact. 2.  Desktop App for Windows 10 For those of you using Windows 10, LinkedIn has created a new LinkedIn desktop app  so that you access LinkedIn without having to open your browser. You’ll get real-time professional updates, including new messages, insights on whos viewed your profile, trending news in your industry and other timely highlights on your professional network.† You’ll also be able to manage the types of updates you receive. 3.  Find Resume Keywords with Microsoft and LinkedIn After you select your desired role and industry on LinkedIn, Resume Assistant will use the LinkedIn database to identify the skills listed by other similar professionals. You can then add those skills if applicable. (Need a new skill? Maybe you can pick it up with LinkedIn Learning.) Youll also see relevant job listings, along with details of what the job requires, which can be extremely helpful as you tailor your resume to a specific role. Remember, there’s no â€Å"one size fits all† resume – so use this tool to create a resume that matches a specific job opening! LinkedIn’s Job Search and Networking Tools 4.  Open Candidates Open Candidates is not new, but I thought it was worth including. LinkedIn announced improvements to the feature in October, with the special reminder that Open Candidates is NOT a public status but a private indication to recruiters that you are open for opportunities. Find it in the Career Interests section within  Your Dashboard. Once you turn on Open Candidates, LinkedIn will ask questions about your job requirements that are meant to ensure you’re contacted for positions that fit your interests. On the horizon are â€Å"personalized suggestions to help you improve your profile, as well as unique insights on how much attention you’re getting from recruiters.† If you’re is using these LinkedIn changes, I’d love to hear what results you’re getting! 5.  Who You Know Can Help You Get the Job Networking has been proven again and again to be the #1 way to get a job. Between 70 and 85 percent of people ended up in the current position due to networking. That’s why LinkedIn has made it easy to find out who you know at a company who might be able to help you get your next job. When you look at a job opening or a Company Page on LinkedIn, you’ll automatically see your mutual connections  in the  messaging conversation window. Reach out to the people you know at a company to learn more about the culture, make an introduction, or maybe even learn about a job opening. Taking these steps is absolutely essential for your job search success! 6.  Profile Access: Hover to Learn More On a related note, LinkedIn had eliminated the ability to hover over people and companies to see more without having to click their profile. Now they’ve brought it back! Enjoy. 7. LinkedIn Career Advice Want to be a mentor or a mentee? Career Advice helps connect LinkedIn members for mentorship opportunities. To get started, go to the dashboard on your  LinkedIn Profile  and find the Career Advice hub. From there, enter your preferences for the type of advice you’re looking to give or receive and LinkedIn will recommend appropriate connections. This could be a great way to advance your own career, or to contribute to another professional’s success. LinkedIn Changes to Messaging Features 8.  Active Status on LinkedIn Messaging LinkedIn changes are making it more and more like Facebook every day. Now you can see whether your connections are logged into LinkedIn. Just look for the green dot next to their profile photo, which indicates they’re currently online. Maybe they’ll respond faster if you message them. Maybe not. But it’s always nice to feel like we know what someone’s doing at any moment, right? 9.  Smart Reply Messages When you receive a message in the LinkedIn messaging app, you’ll be given suggestions on how to reply. Some options are a thumbs up icon, smiley face emoji, and phrases like â€Å"Thanks,† â€Å"You’re welcome,† â€Å"Good luck,† â€Å"Sure,† â€Å"Not sure,† â€Å"Hi [first name],â€Å" and many other surprisingly responsive canned messages. Warning: If you click on any of those messages, the message gets sent exactly as is, without space for you to add to it. So I almost always forgo the smart replies and write my own message, unless my response is a simple thumbs up. Use these as you see fit. It’s kind of fun just to see how appropriate (or not) the suggested messages are! LinkedIn Video 10.  LinkedIn Video Sharing videos on LinkedIn has become easier than ever. If you’re on the LinkedIn mobile app, look for the share box at the top of the feed (iOS) or the post button (Android) and tap on the video icon. You can record a video in the app, or upload something you recorded earlier. After you post a video, you can see who’s viewing it and how many views, likes, and comments it’s receiving. These audience insights are in the dashboard section of your LinkedIn profile on both mobile and desktop. Please comment on your experience of these new (and improved?) LinkedIn changes. And hang on to your hats as we discover what’s in store for 2018! For more help with your LinkedIn profile, check out my LinkedIn writing services or my bestselling book, How to Write a KILLER LinkedIn Profile.

Do you believe that we should all aim to be better global citizens Essay

Do you believe that we should all aim to be better global citizens - Essay Example By extension, one needs to examine how feasible the arguments for or against world citizenship are. Perhaps there is no better way of defining global citizenship than to adopt the viewpoint expressed by Thomas Paine when he said â€Å"My country is the world, and my religion is to do good† (Chumbley & Zonneveld 61). The world has advanced in more ways than one. It is for this same reason that the concept of global citizenship has become rampant; as widely acceptable as it is widely rejected. The same reason applies to the belief people have about globalization. The world, overtime, has been divided into countries. Although some of these countries and their people have certain features in common, they are not totally the same. These differences that mark them apart are many other peoples of the world. For instance, countries in the world are commonly classified into developed, developing and under-developed. This is just one of the main divisions. The basis upon which countries of the world are sub-divided is their social and economic standing, among others. However, the essence of being world citizens is to share responsibilities. Since some parts of the world seem to be experiencing little or no progress, while others are progressing rapidly. The advanced countries of the world find it imperative to unite under a number of organizations to ensure that the under-developed and developing nations of the world measure up to what they are supposed to be in the comity of nations. All these happen because in the long run or in the short run, the advancement or backwardness of one nation would affect other nations of the world (Jacobson 27). Nonetheless, one must not fail to mention that not only the developed nation have a responsibility to bear, the people from advancing and under-developed economies of the world also have roles to play. In spite of the different points of view people have about global citizenship, there are certain beliefs that are true. One of such beliefs is that it is not legal for anyone to state that they are global citizens because there is no document that formally stipulates such. This is in spite of the existence of such a body as the United Nations. Yet facts that accrue reveal that there are basis upon which one can safely assume that many of the peoples of the world are indeed global in their citizenship, automatically. One of facts is represented by the internet. Virtually everyone in the world is connected via the internet. This connectivity is so potent that when an incident happens in one part of the world, everyone knows about and is affected in one way or the other. Yet despite the advancement of global citizenry via the internet, there is still a whole lot to be done. For instance, some people in the world know little or nothing about the internet. So, if the condition for being a global citizen is having a presence on the internet, it can only mean that some people in the world will, by design, be d isqualified. Nonetheless, this does not cancel out the benefits of being a citizen of the global community. There are obviously many ways of being a global citizen. Some persons would even believe that once anyone is born into any family in any country on planet earth, such a person automatically becomes a global citizen. This is based on the assumption that since the family is a smaller constituent of a